Jossy Raphael

Creative Director - Writer

Jossy Raphael has been a copywriter from around the time a giant asteroid the size of Mount Everest smashed into Earth and killed all the dinosaurs. He has been a Creative Director at Wieden + Kennedy and a Group Creative Director at Ogilvy (where he spent ten years). He has experience across a range of brands that include Incredible India, BMW, MINI, Taj Hotels, Chivas Regal, Philips, Old Spice, Oppo, WWF, Citibank and IndiGo. Jossy has also worked on many design and identity projects, written a coffee table book about tiger conservation, experimented with AI software, made card games for children, and once, rather foolishly, attempted to cycle from Manali to Leh on his yellow bicycle.

Neha Malik

Multidisciplinary Designer

Neha Malik is a Multidisciplinary Designer from Uttarakhand, based in Germany at present. With over 8 years of experience, she is a designer who likes to dabble in multiple design disciplines, such as UX, UI, and graphics. Outside of work, she enjoys spending time with her cats and hiking/trekking in nature. During treks, she's gained a lot of perspective by occasionally not living in the city and seeing how rural living works without technology and how interesting analog systems make lives better (using smart DIY innovations).

Vipin Das

Illustrator & Designer

Vipin Das is an illustrator and designer from Kerala. He is a BFA graduate from the College of Fine Arts, Trivandrum, who believes in drawing inspiration from the world around him – humans, nature - and then creating his own version of the world that blends imagination with reality through illustration, art and design. He loves to explore the creative possibilities with some good old traditional tools.

Sarika Suresh

Researcher & Insights Miner

Happy & Endlessly Curious! Sarika is a Research & Insights professional with about a decade's experience in handling research/knowledge projects for one of the world’s largest media/content organizations. This includes both primary and secondary research; analyzing data and building compelling narratives, assessing consumer behaviour & motivation, as well as unlocking unique insights that influence brand strategy & brand content.

Sarika is an avid reader and traveller. She enjoys traveling across the country and abroad exploring new and offbeat places—often doing so through active means such as trekking. Recently, she’s taken up practicing yoga and ayurveda - which gives her the opportunity to stay limber during all those long flights!

Swati Baweja

Columnist & Cultural Researcher

Swati is a culturally curious strategist, inspired by the 'why' of human behavior and driven by a keen interest in driving business growth through the lens of a brand. In her 8+ years of corporate experience working on brand strategy, integrated communication, design, and shopper strategy, she has worked with companies like DDB, Dentsu, Geometry Global across multiple consumer categories, scale and brands. She is an MBA from MICA and is trained in social innovation and design thinking from the University of Pennsylvania. Apart from working on brands, she translates her passion for crafting human stories through street photography and writing poetry in blank verses.